Samantha Starmer, Vice President of Design - Digital Commerce & Identity, Capital One

The Five Cs of True Omnichannel Experiences

by Samantha Starmer, Vice President of Design - Digital Commerce & Identity, Capital One | Jan 9, 2020 | CX Blog

When I first started designing omnichannel experiences just over 10 years ago, I couldn’t find much guidance. Mobile was still nascent; neither the iPhone nor the iPad had been launched yet. Digital marketing was only slowly moving past the blinking banner stage, and...

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The Five Cs of True Omnichannel Experiences

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