february, 2020

25feb2:15 PMSuccess Story: Designing The Customer's Digital Experience2:15 PM Rockstar Insights: Cindy Chastain, Senior Vice President, Global Customer Experience and Design, Mastercard

Event Details

True differentiation is hard. Deciding how to respond to a threat of disruption is even harder. At Mastercard, we believe that defining one’s digital strategy through the lens of the end-to-end customer experience will drive smarter decisions around how to evolve and why.

Key Take-Aways:

    • Framework for identifying customer-centric business improvements
    • Real world examples for how the end-to-end customer journey can inform strategy
    • Critical factors for enabling customer-centric change

Time

(Tuesday) 2:15 PM

Rockstar Insights

Cindy Chastain, Senior Vice President, Global Customer Experience and Design, Mastercard

Speaker Link

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